The branch of philosophy that deals with issues of right and wrong in human affairs
Make sure your goals are ethically sound
If you are a responsible public speaker, you cannot escape assessing the ethical soundness of your goal
Be fully prepared for each speech
You need to explore your speech topic as thoroughly as possible. Investigate the whole story; learn about all sides of an issue; seek out competing viewpoints; get the facts right
Be honest in what you say
Never tell lies in your speech for personal gain or to impress the audience. They include juggling statistics, quoting out of context, misrepresenting sources, painting tentative findings as firm conclusions, portraying a few details as the whole story, citing unusual cases as typical examples and 11 substituting innuendo and half-truths for evidence and proof.
Avoid name-calling and other forms of abusive language
Name-calling is the use of language to defame, demean or degrade individuals or groups.
