• P: aversion therapy uses classical conditioning to create negative associations with unwanted behaviours
• E: in this therapy, individuals are repeatedly exposed to an aversive stimulus (e.g. electric shock or emetic drug) while engaging in undesirable behaviour, like drinking alcohol
• E: aversive stimulus is an unconditioned stimulus (UCS) that naturally causes discomfort or nausea (UCR). Through repeated pairings, previously neutral stimulus (alcohol) becomes a conditioned stimulus (CS) that elicits avoidance (CR)
• L: creates a learned association between unwanted behaviour and negative consequences, discouraging behaviour in future