The World Health Organization (WHO) defines health as "a state of complete physical, mental, and social well-being."
Ottawa Charter
Effective health promotion framework
Developing personal skills
Creating supportive environments
Strengthening community action
Reorienting health services
Building healthy public policy
Developing Personal Skills
1. Individuals must develop their personal skills and abilities to make positive behaviour changes
2. E.g. Compulsory PDHPE (Kindergarten - Year 10), Brochures in doctors waiting room, English speaking classes for new immigrants
Creating Supportive Environments
1. Environments impact health significantly
2. Supportive environments aim to care for community members and their environment
3. E.g. Outdoor shaded areas in schools, modified sports for younger children, needle exchange programs, counsellors in schools
Strengthening Community Action
1. Communities take action for health improvements
2. Communities make decisions, plan, and implement strategies for better health
3. E.g. Youth drop-in centres, community events like Clean up Australia Day, City 2 Surf, Family planning/sexual health clinics
Reorienting Health Services
1. Health services need to be specific to the population's needs
2. Varied to address the diversity of health issues faced by the population
3. E.g. Cervical cancer vaccinations in schools, Booze buses - RBT, BP checks in shopping centres, increased funding for research, Banana Boat giving out free sunblock at the beach during summer
Building Healthy Public Policy
1. Governments, organisations, workplaces, and schools implement policies for good health
2. E.g. OHS legislation, age restrictions on drinking, licensing schemes, compulsory third party car insurance, no smoking laws
Dr’SBC
Dead Cats Smell Really Bad
OttawaCharter
5 Action Areas
Developing personal skills
Creating supportive environments
Reorienting health services
Strengthening community action
Building healthy public policy
Dead Cats Really Smell Bad
1. Developing personal skills
2. Providing information and education for health
3. Improving life skills important for the future
4. Creating supportive environments
5. Taking care of others and each other
6. Reorienting health services
7. Preventing illness and avoiding disease
8. Strengthening community action
9. Supporting better health through working together
10. Building healthy public policy
11. Developing legislation, fiscal measures, taxation, and organizational change that promotes health
12. Promoting active transport through pedestrian and cycle-friendly initiatives