Mediational (cognitive) processes:
attention: the extent to which we notice certain behaviour.it you do not notice a behaviour you wont imitate it.
retention: now well the behaviour is remembered (cognitive ability). If its retained, it can be used at a later date.
motor reproduction: having the ability to perform the behaviour.
motivation: the desire to repeat the behaviour- this is determined by whether the behaviour was rewarded or punished (if rewarded they are more likely to imitate)