Forgetting because one memory blocks another causing one or both to become distorted or forgotten
What is Proactive Interference?
Oldermemoriesdisrupt the recall of newermemories.Forgetting is worse when memories are similar
What is Retroactive Interference?
Newer memories disrupts older memories. Forgetting is worse when memories are similar
ResearchSupportRetroactiveInterference: Support from lab study
Researcher conducted experiment in which PPs had to memorise word pairs
PPs that had to learn 2 word pair lists that used similar words struggled to recall the words from the first word pair list compared to group that had 1 word pair list
Provides support for retroactive interference
Evaluation: RealWorldApplication
Baddeley and Hitch asked rugby players to recall the names of teams they had played against previously
The players that had been at the most games had the poorest recall
This increases the validity of the theory
Counterpoint to Interference
Interference is unusual
McGeoch and McDonald did a controlled lab study which doesn't truly show the effect of interference in everyday life
Lacks ecological validity making it difficult to generalise findings
Forgetting may be better explained by retrieval failure due to a lack of cues
Interference: Support from Drug Studies
Researchers gave PPs a drug while having to learn a list and recall a week later was poor compared to the control group
But when they learned the list before taking the drug, recall a week later was better than the control group
The drug improved recall of material
The drug prevents new information reaching parts of the brain involved in processing memories so it cannot interfere with information already stored
Forgetting can be due to interference
Limitation of Interference: Cues
Interference is temporary and can be overcome by cues
Tulving gave PPs a list of words and recall was 70% but as more lists were added recall got worse
At the end the PPs were given a cued recall test and recall rose to 70% again
Interference may cause a temporary loss of accessibility to material