strength is the research support as it explains retrieval failure. Studies from Godden, Baddeley, Carter, and Cassadybecause they show that lack of relevant cues can lead to context and state dependent forgetting. Memory researchers Keane and Eysenck 2010 retrieval failure are the main reason for forgetting of the LTM. This shows that retrieval failure is the main reason for forgetting in everyday life and in lab experiments