marketing

• Competitive environment


  The forces that shape the industry's competitiveness
• Forces that shape the competitive environment

  • Types of resources and competencies
  • Number of competitors
  • Relative size and market power of competitors
  • Degree of interdependence within an industry
• Types of resources and competencies

  Availability of raw materials and effectiveness of value chain activities
• Analysis of the competitive environment

  • Identification of the type of business the company is in
  • Identification of the products and services it offers
  • Identification of the target markets and segmentation of customers in those markets
• Understanding the competitive environment is important for a company
• Sa panahon ngayon, ang mga kabataan ay hindi lamang sumusulat ng mga awit o mag-awiting, kundi pati rin ang pagbubuo ng mga grupo at orkestra.
• Ang pag-aaral ay hindi lamang para sa sarili o para sa pamilya, kundi ito ay para sa bayan.
• Competition differences and different factors

  • Similarity of product or service
  • Similar product or service category
  • Products and services that satisfy the same consumer need
  • Products and services that satisfy the same consumer spending power
• Four key industry structures

  • The monopoly situation
  • The monopolistic situation
  • The oligopoly situation
  • The pure competition
• Analysing the competitive environment

  1. Threat of new entrants: Industry entry barriers

  2. Threat of substitute products: Benefits customers look for

  3. The bargaining power of buyers: Contributing factors to increased buyer bargaining power

  4. The bargaining power of suppliers: Factors that influence strength of suppliers' bargaining power and Threats

  5. Different factors that influence the intensity of competition: The pressure of competitive rivalry depends on a number of factors
• Analysing the industry competitors

  1. Analysis of the industry's competitors enables the company to determine whether competition is strong from companies that operate inside or outside the boundaries of its operation

  2. When analysing key competitors, a company must meet a number of objectives: Identify its competitive position and build strong output capacity in terms of production, sales and marketing relative to its rivals

  3. Examine the strengths and weaknesses of the company as well as the opportunities and threats in the industry

  4. Understand the competitor's likely reaction before and after launching the product, which requires the company to conduct a competitive response analysis
• Analysing current competitors


  An analysis of the competitor's market position involves understanding factors such as size, growth, and profitability of the industry, image and positioning strategy, objectives of the competitor, strategies of the competitor, culture of competitors, cost structure, exit barriers
• Analysing entry barriers


  Different entry barriers include high capital requirements, high economies of scale, patents and licensing requirements, scarce locations, raw materials, access to intermediaries
• Anticipating competitors' actions


  Likely reaction patterns of competitors, four categories of competitors: Laid-back competitors, Selective competitors, Tiger competitors, Stochastic competitors, Direct rivalry among competitors, the similarity of competitors, the competing factor, multiple factors, fewer critical competitive variables, switching costs