Lesson 3: Local and Global Culture

• VOCABULARY

  • Custom - When the entire group does it
  • Tradition - Similar to custom but is practiced for a long time
  • Folk Culture - Enduring traditional practices of people
  • Popular Culture - Rapidly changing tastes and customs of a group
• Folk Culture is a group of people in a particular place who see themselves as a collective or a community. Shared experiences, customs, and traits, work to preserve those traits to keep a uniqueness from others.
• Popular Culture transcends culture. Stretches across the world and who embrace cultural traits such as music, dance, clothing, and food.
• Heterogeneous People are of the diverse population
• Folk Music tend to have anonymous sources from unknown dates through multiple hearths tells story about daily activities.
• Pop Music has a known originator that results from more leisure and more capital. Written by specific individuals for the purpose of being sold to a large number of people.
• Cultural traits diffuse through contagious diffusion and hierarchical diffusion.
• Contagious Diffusion is where innovation spreads outward through direct person to person contact. There is no jumping.
• Hierarchical Diffusion is where innovation spreads from one power node to another jumping over intervening areas.
• Folk Culture tends to diffuse slowly primarility though physical relocation of individuals.
• Pop Culture tends to diffuse rapidly primarily through hierarchical diffusion from the nodes.
• Through how do folk culture diffuse?

  Physical relocation of individuals
• Through how do pop culture diffuse?

  Hierarchical diffusion from the nodes
• The hearths of popular culture begins with an idea and contagious diffusion.
• Hearths of Popular Culture

  • Companies create or manufacture popular culture (MTV, Networks, etc.)
  • Individuals create or manufacture popular culture (games, songs, dance, etc.)
• What do individuals create or manufacture popular culture?

  Games, songs, dance, etc.
• Customs are the practices that a group of people routinely follows. Local cultures are sustaines by maintaining customs.
• Material Culture are things a group of people construct. Some examples are art, houses, clothing, sports, dance, and food.
• Nonmaterial Culture are the beliefs, practices, aesthetics, and values of a group of people.
• Local Culture Goals

  • Keeping other cultures out to avoid assimilation (Create a boundary around itself)
  • Keeping their own culture (Avoid the adoption of customs by other cultures)
• Keeping other cultures out to avoid assimilation

  Create a boundary around itself
• Keeping their own culture

  Avoid the adoption of customs by other cultures
• Urban Local Cultures

  • Can create ethnic neighborhoods within cities
  • Creates a space to practice customs
  • Can clusyer business, house of ownership, schools to support local culture
• Distance Decay is the likelihood of diffusion decreases as time and distance from the hearths increases.
• Example of Distance Decay is there is less odds of finding or learning the Adobo or hear Filipino language the further you get from the Southeast Asia (Philippines)
• Syncretism is the fusion of old and new to create a new cultural trait.
• Rural Local Cultures

  • Migration into rural areas is less frequent
  • Can better separate their culture from others and from popular culture