- learning through association
- UCS triggers a fear response which is the UCR , NS is associated with UCS , NS becomes CS producing fear which is now the CR.
- Watson and Rayner 1920 showed how fear of rats could be conditioned in Little Albert
- Whenever Little Albert played with a white rat a loud noise was made close to his ear, the noise, UCS caused a fear response UCR
- Rat, NS did not create fear until the bang and the rat were paired together several times
- Albert showed a fear response , CR every time he came in contact with a new rat which became a CS.