-because number of protons increased so nuclear charge increases
-But, the atomic radius of the atoms increases as you are adding more shells of electrons, making the atoms bigger
-So, the distance between the nucleus and outer electron increases as you descend the group
-The shielding by inner shell electrons increases as there are more shells of electrons
-These factors outweigh the increased nuclear charge, meaning it becomes easier to remove the outer electron as you descend a group
-ionisation energy decreases