strength controlled observations, activity that may distract the baby can be controlled, and the observations can be recorded and analysed later less likely that the researchers will miss key information and interactions. Filming the interactions increases inter-rater reliability.babies are unaware that they are being observed therefore it prevents demand characteristics. But this can be seen as unethical as the baby cannot consent so the caregiver will have to give parental consent. Therefore the research will have good reliability and validity.