EU countries negotiated an agreement with former European colonies called the Lome Convention. It involved 71 ACP countries, giving them special & differential treatment and tariff-free imports to help them compete with Latin America and develop.
However, the reigning US TNCs were unhappy with this despite still maintaining a hold of 75% of the market. They took the issue to the World Trade Organisation, which ruled against it, and the Geneva Banana Agreement was formed in 2009 instead. This reduced EU tariffs on Latin American imports.