Industry environment/Micro environment
a.Government - handles the affairs of a particular country.
b. Suppliers - provide the required materials, parts, or services to the business.
c. Customers - buyers of goods or services
d. Competitors - forces existing in the industry (Third Telco operator) - Direct competitors - sell similar products s - Indirect competitors - sell substitute products
e. Employees - highly responsible for the production
f. Creditors - refers to banks, financial institutions