Sustainable Physical Environment Segment

• The sustainable physical environment segment refers to potential and actual changes in the physical environment and business practices that are intended to positively respond to those changes with the intent of creating a sustainable environment.
• Concerned with trends oriented to sustaining the world’s physical environment, firms recognize that ecological, social, and economic systems interactively influence what happens in this particular segment and that they are part of an interconnected global society.
• Companies across the globe are concerned about the physical environment, and many record the actions they are taking in reports with names such as “Sustainability” and “Corporate Social Responsibility.”
• the development that meets the needs of the present without compromising the ability of future generations to meet their own needs

  sustainable development
• Because of the importance to firms of becoming sustainable, certification programs have been developed to help them understand how to be sustainable organizations.
• identifying anticipated changes and trends among segments and their elements is a key objective of analyzing physical environment
• With a focus on the future, the analysis of the general environment allows firms to identify opportunities and threats.
• It is necessary to have a top management team with the experience, knowledge, and sensitivity required to effectively analyze the conditions in a firm’s general environment and other parts such as the industry environment and competitors.