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Cards (20)

  • Aristotle's model of communication - It is one of the most widely accepted communication models. It is commonly used when it comes to public speaking or propaganda.
  • Aristotle's model of communication
    •speaker
    •speech
    •audience
    •effect
  • Characteristics of a good communicator
    •pathos - characters
    •ethos - emotional connection
    •logos - logic
  • Three modes of persuasion
    •ethos - personal character or the credibility of the speaker
    •pathos - emotional connection to the audience
    •logos - logical appeal based on reasoning
  • Legal - Meant courts - ordinary people defend themselves.
  • Deliberative - Meant the political assemblies, the highest of which was the Roman Senate.
  • Ceremonial - Mean the celebrations, occasions that call for speeches of welcome, poems of tribute or of eulogies, and poems of lament
  • Shannon and Weaver’s model - it is a model consisting of basic elements such as a source, encoder, medium, decoder, receiver, and noise. It describes how information flows from a sender to a receiver. In contrast, a transaction is a model which describes both the sender and the receiver engaging simultaneously.
  • Sender - The originator of the message or the information source selects the desired message
  • Encoder - The transmitter which converts the message into signals
  • Decoder - The reception place of the signal which converts signals into message
  • Receiver - The destination of the message from sender
  • Noise - The messages are transferred from the encoder to the decoder through the channel.
  • The schramm's model - The Schramm model is less traditional than the others because it occurs circularly. Being circular implies that boththe sender and the receiver exchange roles and participate equally in communication.
  • Schramm' model
    •encoder ~> The encoder does the encoding and sends the message.
    •decoder ~> The decoder receives the message.
    •interpreter ~> The person trying to interpret the message.
  • White’s model - It is circular and continuous without a beginning or an end by introducing the concept of feedback.
    It also emphasises the interactive and transactional nature of communication, recognising the reciprocal exchange of messages betweens enders and receivers.
  • Regulation and control - Communication functions to control behaviour.
  • Motivation - Communication motivates or encourages people to live better.
  • Social I teraction - Communication allows individuals to interact with others
  • Emotional expression - Communication facilitates people’s expression of their feelings and emotions.