Zoe Sugg is the founder of the YouTube channel 'Zoella'
She started her YouTube channel on October 28th, 2009
The reason why Zoe became famous is because she has been able to create an online brand that appeals to young girls who are interested in fashion, beauty and lifestyle content.
Her most popular video has over 13 million views.
Her first video was called "Get Ready With Me"
What is Hesmondhalgh's theory?
Minimising risk= maximising profit
Large conglomerates control the media
How does Hesmondhalgh's theory apply to Zoella?
Zoella goes against his theory as she is obviously not a large conglomerate
BUT she does use large social media platforms- big companies
