behaviourist approach

• behaviour is environmentally determined
• stimulus response , association, consequence
• pavlov - 2 process model, classical conditioning
• spontaneous recovery


  behaviour learnt quicker when recalled
• timing is important or conditioning won’t happen
• stimulus generalisation

  after conditioning, stimulus will respond to other CS that are similar
• ✔️ simple approach - behaviour can be understood as a consequence of cause and effect
• ✔️ scientific - uses objective, reliable observations
• X reductionist
• CC = UCS-> UCR

  NS+ over time = CS -> CR
• skinner OC - positive and negative reinforcement/punishment
• reinforcement- something is organisms environment is strengthened so behaviour is more likely to reoccur
• punishment - behaviour is followed by an undesirable consequence for organism
• X reliance on animal studies - invalid?
• X free will suggests humans have choice over own behaviour instead of positive and negative reinforcement