By avoiding phobic stimulus (dogs), anxiety is taken away
This increases the avoidance behaviour + maintains phobia
Strength: real world application
Idea that phobias are maintained by avoidance is important in explaining why some people benefit from exposure therapies —> once avoidance is prevented it is no longer reinforced
avoidance behaviour then declines
This shows that - the two-process approach is valuable because it identifies a way to treat phobias
Strength: evidence linking phobias to bad experiences
Phobics often recall a specific incident when their phobia appeared
E.g. being bitten by a dog or experiencing a panic attack in a social event (Sue, 1994)
De Jongh et al (2006) -> 73% of dental phobics had experienced a trauma (control group, with low dental anxiety, only 21% had experienced a traumatic event)
This confirms that the association between stimulus and an unconditioned response does lead to a phobia
Weakness: cognitive elements it can't explain.
phobias may develop as the consequence of irrational thinking.
Cognitive therapies designed to treat this, such as CBT, may be more successful than the behaviourist treatments for certain phobias.
Cognitive therapies treat obsession and Behaviourist treatments deal with the compulsion.
Weakness: alternative explanations
Not everyone can remember a traumatic experience/ incident
DiNado found 50% of people could not remember a traumatic experience when they feared dogs.
The diathesis-stress model could explain this -> we inherit a genetic vulnerability for developing a mental disorder
however it will only manifest itself if triggered by a traumatic event.
People without this vulnerability would not develop a phobia.
Social learning theory — we develop a phobia and maintain it through social learning theory and vicarious reinforcement
Weakness: biological preparedness
Animals (+ humans) are genetically programmed to rapidly learn to fear certain stimuli (snakes, strangers) because they are potentially life-threatening.
This preparedness means that behavioural explanations alone cannot explain the development of all phobias.
The two-process model does not explain some important properties of phobias