ways of adapting the strain?
innovation -> accept the gaols of society, achieve it illegitimately, commit utilitarian crimes, lower class
ritualism -> give up on striving for success, conform to the goals of society, continue to adopt legitimate means despite knowing they will not achieve their goals, get by in a dead-end job
retreatism -> dropouts, reject the goals and the means, little motivation or conformity, alcohol and drug abuse
rebellion -> reject existing goals and means, want to replace them with new ones, aim to change society, activists and protestors