Zendaya

• Zendaya is a prominent celebrity in popular culture
• Zendaya has a strong social media presence
• Advertising


  The promotion of products and services
• Zendaya is an award-winning actress
• Zendaya is a talented singer
• Zendaya has tried to launch a clothing line
• Zendaya has featured on the cover of popular magazines
• Zendaya is an ambassador for high-profile brands
• Social media


  An effective mechanism for celebrities to manage their public image
• Zendaya has tens of millions of social media followers
• Zendaya became a fashion icon through her social media presence
• Zendaya shared promotional content for her film projects on social media
• Zendaya's social media posts showcase her acting and acrobatic talents
• Zendaya used Twitter to promote the latest episode of Euphoria
• Zendaya is known for her sense of style and glamour
• Zendaya became the face of Valentino in 2021
• Zendaya's collaborations focus on sustainability, social justice, and inclusivity
• Feminism


  The belief in the equality of the sexes
• Zendaya positions herself as a feminist and intersectional feminist
• Zendaya has championed causes like LGBTQ+ rights and body positivity
• Opinion leaders


  Influential figures who shape public opinion
• Zendaya engages with her fans through social media interactions
• Social media posts are semiotic processes
• Media texts often challenge the dominant ideology in which they are created
• Gender as a "stylized repetition of acts" (Judith Butler)


  Useful in explaining Zendaya's representation on social media
• Advertisers attempt to attract a global audience through their collaborations with celebrities
• Social media sites need to be regulated because they are nothing more than marketing platforms
• Zendaya's social media presence

  Supports the view that media representations can help audiences construct their identity
• Zendaya's target audience spend their time scrolling through their social media feeds rather than searching for content online
• Zendaya's website in early 2023 was limited to one page
• Zendaya's website was divided into four sections: the striking banner at the top, a list of film and television credits, appearances in the press, and some biographical information
• Zendaya's website had an opportunity to sign up for news at the bottom of the page
• Zendaya's website was mobile-friendly with a responsive layout and simplified navigation that worked well on smaller screens
• Zendaya's domain zendaya.com was first registered in 2009 when she was thirteen years old and getting work as a fashion model
• The version of Zendaya's website in the screenshot was built using Squarespace
• Zendaya partnered with Squarespace in 2022
• Zendaya's commercial with Squarespace was broadcast during the Super Bowl and uploaded to TikTok and YouTube
• Companies involved in the media industry are mostly driven by profit and satisfying shareholders
• Zendaya has worked with many international brands and non-profit organisations
• Companies hope Zendaya's star power will generate desire for their products and services