GUIDELINES AND LETTERING

Cards (20)

  • Lettering
    The written language of industry
  • Lettering styles
    • Topographical draftsmen use gothic letters and roman letters
    • Furniture, machine, structural draftsmen use the single-stroke gothic alphabet and numbers
  • Origin and development of letters
    • Ancient Egyptian (picture writing, hieroglyphics)
    • Phoenician (wedge-shaped, cuneiform writing)
    • Ancient Greek (bousterophedon writing)
    • Roman (modified into a more readable type, became the basis for present day letters of the Roman alphabet except for J and U)
  • Old Roman and Modern Roman letters
    • Alike except in the thickness of the stems of the letters and shape of their serifs
    • Sometimes called Carolinian letters because the small letters were invented during the reign of Charlemagne
  • Styles of letters
    • Modern Roman (easy to read, used in printing newspapers, magazines, and books)
    • Gothic (common in posters, billboard signs, and car card)
    • Old English (cumbersome, used today in diplomas and certificates, bible, land titles, and some wedding invitations)
    • Script (common in wedding invitations, diplomas, christmas cards)
    • Italic letters (slanting, used in the headings of newspaper columns and in advertisements)
  • Parts of the Modern Roman Letter
    • Serif - horizontal thin stroke added to the end of the thin or thick stems
    • Fillet - curved line which connects the stem to the serif
  • Modified Roman letters
    • Serifs are made of thick strokes
  • Old Roman letters
    • Thick stem is twice the thickness of the thin stem and the serifs are curved and not straight
  • Single-Stroke Gothic Letters
    • Each stem of the letter is made with one stroke of the pen
    • Special lettering pens can be lettered or printed in this
    • In mastering it, one must know the order and direction of the strokes of each letter and number
  • GUIDELINES IN LETTERING
    • two horizontal guidelines in capital letters (top and base lines); three in small or lower case letters (top, waist, and base lines)
  • General Proportions of Letters
    Normal Letters - if the space where the letters are to be printed or letter is ample
    Condensed Letters - if the space is narrow
    Extended Letters - if the space is wide 
  • Normal Letters - if the space where the letters are to be printed or letter is ample
  • Condensed Letters - if the space is narrow
  • Extended Letters - if the space is wide 
  • Styles of Letter
    all various letter styles are patterned after the old roman letters
  • Modern Roman - easy to read and is generally used in printing newspapers, magazines, and books 
  • Gothic - common in posters, billboard signs, and car card
  • Old English - cumbersome and mostly used today in diplomas and certificates, bible, land titles, and some wedding invitations
  • Script common in wedding invitations, diplomas, christmas cards
  • Italic letters - are slanting used in the headings of newspaper columns and in advertisements. only roman and gothic letters can be italicized