strauss binary

• levi strauss; structuralism

  binary opposition is used to describe opposing pairs in media - such as rich/poor, hero/villain
• What is the main focus of Levi-Strauss's theory?

  Binary opposites in media representation
• What does the term "binary" refer to in Levi-Strauss's theory?

  It refers to two contrasting elements
• How does Levi-Strauss's theory apply to media products?

  It creates conflict and drama
• Why do producers create binary opposites in media?

  To enhance conflict and engage the audience
• How does the "Kiss of the Vampire" film poster illustrate binary opposites?

  It contrasts a strong female with a weak male
• What effect do binary opposites have on audience perception?

  They create intrigue and excitement
• How does WaterAid use binary opposites in its messaging?

  • Juxtaposes gloomy Britain with dry Africa
  • Highlights differences in living conditions
• What colors are used to signify the heat in Africa in WaterAid's imagery?

  Yellow warm color palette
• What is the purpose of showing contrasting locations in WaterAid's campaign?

  To highlight differences in living conditions
• How are Hillary Clinton and Donald Trump represented in the double-page article?

  As binary opposites in their political views
• What should you look for in set texts regarding binary opposites?

  Differences between represented elements
• Why is it important to identify binary opposites in media products?

  To understand the meaning and audience effect
• What effects do binary opposites create in media narratives?

  • Generate conflict and tension
  • Engage the audience's interest
  • Communicate deeper meanings