gauntlett - identity

• gauntlet; identity 


  audiences are active, not passive

  • audiences can pick and mix elements of media which helps them build their identity
• Who is the author of the identity theory discussed?

  David Gauntlett
• What is the first part of Gauntlett's identity theory?

  Audiences derive identity from media consumption
• How might audiences of women's realm magazine in the 1960s shape their identity?

  By adopting behaviors of housewives and mothers
• What type of media do modern audiences consume to learn about their identity?

  Vlogs on platforms like YouTube
• What should audiences consider when analyzing a media text according to Gauntlett's theory?

  What audiences learn about their identity
• How did older media products typically represent gender identities?

  Through simple and stereotypical portrayals
• What were common stereotypes of men in older media representations?

  Strong, brave, and financially responsible
• What were common stereotypes of women in older media representations?

  Housewives and emotionally caring mothers
• How do newer media products differ in their representation of identities?

  They offer diverse and complex representations
• What might you find in articles under the "beyond binary" headline in modern magazines?

  Complex representations of gender and sexuality
• How can audiences evaluate older versus newer representations of identity?

  By assessing the complexity and diversity of messages
• What does Gauntlett suggest about the evolution of identity representation in media?

  It has become more complex and challenging
• What are the two main parts of David Gauntlett's identity theory?

  1. Audiences derive identity from media consumption.
  2. Older media portrayed simple, stereotypical identities.
• How can one identify the representation of identity in media products?

  • Assess the complexity of the portrayal
  • Determine if it aligns with stereotypes
  • Consider the diversity of identities represented