S.O.C.C.E.R

• size - what size is firm in terms of employers or legal structure (liability) what impact does firm have?
• objectives - does firm have clear objectives? is it meeting them? if not what is stopping them?
• customers - what socio/economic/demographic/region are they from?Trend in customer needs? products meeting needs?
• competitors - type of competition?influence?competitors arriving or leaving marker?many or few?weakness and strengths vs competitors?
• economic or environmental - new laws? technology influences?
• resources - people, finance, skills? how well resourced firm is?what sources of finance they have?