Traditional roles in the home were adopted in the Soviet Union, with official figures in 1982 indicating that women spent twice as much time doing domestic chores as men did
The Soviet government initiated a campaign to recruit women from urban centres in their mid-20s to work on the BAM (Baikal-Amur Mainline) project, as male workers and administrators staffing the project would want female workers as company
The BAM project was male-dominated, and the publicity implied that the female workers would have the pick of men, in contrast to a male minority in Soviet society