a: media language

• the website has a diverse range of images, videos, texts on a range of different topics. it has a topic for everyone
• colour scheme is simple, black and white
• attitude in lower case, san serif conveys modernity and approachability
• the typography choice positions the brand as confidence and inclusive; appealing to a contemporary audience
• minimalist website design with majority white background contrasts with the bright colours
• the home page is easily scannable and caters to users seeking quick infomation
• the navigation bar includes diverse categories like news, culture; they contrast eachother to reflect the broad interests of the audience
• the site has videos and text, so audiences can choose their consumption preferences
• linking to platforms like tiktok, instagram and twitter facilitates cross platform engagement
• witty, assertive, inclusive language suggests both confidence and community support. Headlines like “Pride in Progress” are politically charged but also affirmational
• shirtless male models, drag queens, or queer artists uses denotation (literal images of LGBTQ+ people) and connotation (sexual liberation, cultural pride, identity politics).
• audio visual content (such as interviews or fashion shoots shared on social media) conveys not just entertainment, but a narrative of representation, empowerment, and visibility. (uses and gratifications)
• anchorage (headlines and captions) frequently uses irony or subversion (“Queer AF”) to reinforce identity pride while challenging norms.
• the site is made for phones and tablets - reflecting changes in technology eg the decline of laptops and similar
• Celebrity-focused, with well-lit, stylised portrait photography as star appeal
• conventional editorial expectations, but with explicitly LGBTQ+ perspectives.
• references to RuPaul’s Drag Race, Lady Gaga, and queer-coded films/TV connect with shared cultural knowledge.
• Articles on Stonewall, HIV/AIDS activism, and Pride link current identity politics with historical struggle.
• Attitude assumes an LGBTQ+ reader or ally, using direct address and community language (“we”, “us”, “our struggle”)
• Many readers will decode Attitude as empowering and affirming.
• Pro-LGBTQ+ rights, body positivity, anti-racism, gender fluidity.
• they still participate in consumer capitalism — selling fashion, fitness, and lifestyle as part of queer success. - so it is clear they still have values of profits
• they have a hybrid layout, tabloid-style headlines (“HOT in Queer Culture”) are paired with broadsheet analysis.
• they blend gossip magazine with knowledge