a: representation

• ‘gok wan hits back after homophobic abuse‘

  shows men as vulnerable and victimised
• most men featured are wealthy, successful, powerful and middle class
• lots of pictures of men are positioned to highlight their muscles and strength - representing them as conventional and heroic
• in the media, gay men are seen as emotional in comparison to straight men who are often emotionless and reserved
• attitude can be shown to have a ‘post colonialist’ view of the world - non white countries displayed as aggressive and intolerant
• most articles are factual, limiting emotive content. reflecting stereotypes that men are emotionally detached
• men subverting stereotypes

  interests in makeup, softly spoken and drag queens. this reflects the alternative, niche genre of the magazine, and how they don’t conform to gender norms
• gay men are shown positively and powerfully. this fills a niche market gap where gay men are often mis represented
• uk based magazine reflects its progressive views - the uk is one of the top coutnries for legal protection and support of the lgbtq
• western countries are often more tolerant in terms of the lgbtq community. this creates an ethnocentric view
• attitude subverts the lack of male sexualisation in the media. men are shown to be admired - can reflect the gay male audience
• the staff at attitude are almost all lgbtq, which can explain the way they represent people. they are diverse and sympathetic
• staff are majority male. this can show why men are almost always shown positively and dominate the magazine
• ethnic minorities are positively represented and supported on the website, however countries are shown as discriminatory and need to be avoided
• the websites main focus is on gay men. it involves aspects like trans men content but lacks any female content BUT other websites satisfy this market gap.
• the lgbtq community is shown through symbolic codes of the pride flag, rainbow colour pallets
• men in attitude portrayed as powerful and successful to uplift the audience