a: audiences

• content is factual and not emotional. it is quantitative focused
• 25-55 age range
• the magazine uses celebs of similar ages so they are relevant and enjoyable to read
• clickbait style headlines that often include ‘risky’ sexual content to draw in audiences
• layout is simple, easy to read and image dominating. men are less likely to be interested in long biography style articles
• political stories assume that the audience is mature and highly educated
• low lesbian representation - but audiences can seek alternative magazines like curve, autostraddle etc
• social justice focus draws in reformers who are deeply concerned with cultural and political issues
• male issues, male stories, male adverts, male lifestyles show the clear target audience
• abc1 wealthy middle class audience
• around £7 for a copy - expensive and targets upper classes
• it’s £7 price is working as it is the highest selling gay magazine in the uk
• middle class interests of theatres, holidays, luxury items etc
• retro 90s focus adheres to the target age that would feel nostalgic and engaged
• still supplying a printed version indicates older audiences who may be interested in physical copies
• the printed version and the archive allows people to collect the magazine if they are loyal readers
• fitness and self grooming shows metrosexual men - predominantly masculine but have interest in appearance and self care
• sponsors and ads of gucci, jaguar, langham hospitality, selfridges - assumes the audience can afford these
• intertextual references to gay culture - pop culture icons
• focus on coming out, discovering yourself, homophobia and similar may be relatable
• star appeal of madonna, tom daley and miley cyrus etc help draw in the audience
• some complex language can be a reflection of educated audience
• highly active on instagram , twitter but not snapchat or tiktok. the age they are targeting is unlikely to be active users of them
• low interactivity

  may reflect the older audience
• lack of family content - audiences are single and child free