Kenya attracts tourists because of its culture, safariwildlife, warm climate & unspoiltscenery.
Kenyan government has attempted to boost tourism:
Visa fees for adults were cut by 50% in 2009 & were scrapped for children under 16
Landing fees at airports on the Kenyan coast were dropped for charter airlines
Tourism in Kenya has increased from almost 1 million visitors a year before the 2000s to approximately 1.4 million today.
Tourism directly contributes nearly 5% of Kenya's GDP & since 2000, Kenya's HDI value has increased from 0.45 to 0.6.
Over 1 million people are directly/ indirectly employed by the tourism industry - almost 10% of all employment in Kenya.
Investments in transport have also benefited local people e.g. the MadarakaExpress railway which links Kenya's capital to the coast has created jobs, halvedjourneytimes & made it cheaper to travel.
Has not been completely successful...
Only a small proportion of the money earned goes to locals & the rest goes to bigcompanies, often based in HICs
Some Maasai communities have been forced off their land to create nationalparks & gamereserves
Tourist numbers have fluctuated in recent years, especially following terroristattacks in Kenya.