Punishment (reduce likelihood of behaviour being repeated)
Positive reinforcement

Money, feeling high off drugs, status
Formal sanctions (punishment)
Prison time, fines, community service
Informal sanctions (punishment)
Family/friends turning their back on you
Skinner box
Experiments with rats to see if their behaviour could be controlled through positive and negative reinforcement
Social learning theory
Criminality is caused by observing criminality in others and imitating it, especially when they have higherstatus and are respected
Bobo doll study
Children aged 2-6 watched adult punching and shouting at bobo doll, children who observed adult being rewarded were more likely to perform aggressive behaviours
Sutherland's Theory advantages
Research to support claims (Farrington1995, followed 411 males from the age of 8, by the end of the study 45% had at least one conviction)
Skinner's Theory strengths
Research support suggested that positive and negative reinforcement in animals changed behaviours
It is a scientific study that has established cause and effect
Has applications to treatment - token economics
Bandura's Theory strengths

One of the first to suggest that learning did not need to involve direct experience - can be learned indirectly from watching others and observing their reward or punishment
Research by Bandura supports the role of social learning in crimes such as aggression
Sutherland's theory limitations
Cannot explain why some people who are raised in a pro crime family do not go onto commit crime
Cannot explain why people commit crimes despite not being exposed to it by family or friends
Hard to measure the exposure to pro-crime attitudes - not possible to tell how much exposure leads to criminality
Not likely that exposure to pro-crime attitudes alone can lead to criminality (poverty and educational achievement are factors that play a part)
skinner's theory weaknesses
Based upon animals - humans are more complex and have other social factors impacting on behaviour
How does it explain why people commit crime in the first place?
Bandura's theory weaknesses
Is deterministic - it assumes we have no free will over our behaviour
Anomalies that cannot be explained - some people observe crime (domestic abuse) do not imitate it however other who commit crime (tax evasion) may never have observed it in others