pom 3 things to know

• Market behavior studies how individuals, groups, and organizations select, buy, use, and dispose of services, ideas, or experiences to satisfy their needs and wants (Kotler, 2019). of goods,
• Before the era of digital technology, marketing behavior was primarily focused on traditional forms of advertising, such as print media, television, and radio
• consumer market, also known as Business to Consumer (B2C), comprises individuals who buy goods and services for personal use. Consumer preferences, needs, and buying behaviors influence the consumer market. It includes various industries and products, such as food, clothing, electronics, automobiles, etc. Companies analyze the consumer market to understand consumer demands, trends, and buying habits
• Consumer buying behavior refers to the study of individuals' processes and actions when searching for. evaluating, and purchasing products or services. Understanding consumer buying behavior helps businesses develop effective marketing strategies, improve product offerings, and build strong customer relationships
• industrial market also called Business to Business (828), is a market where businesses and services produce or operate other products or services. Transactions buy and sell goods in this market are scale and long-term, emphasizing efficiency, reliability, and cost effectiveness. Businesses in usually large- the industrial market include manufacturers, wholesalers, distributors, suppliers, and other industrial service providers
• Industrial buying behavior refers to businesses actions and decision-making processes in purchasing to supply the business. It is characterized by a more rational approach than consumer buying behavior, as businesses focus on maximizing efficiency and profitability rather than catering to individual preferences
• Consumer market segmentation is dividing a large and diverse market of consumers into smaller groups based on specific characteristics or traits. The purpose of segmentation is to identify distinct groups within the market who share common characteristics and are likely to respond similarly to marketing efforts. It allows businesses to improve customer satisfaction and increase sales by tailoring their products and promotional activities to meet each segment's specific needs and desires (Kotler, 2019).
• Industrial market segmentation divides the industrial market into distinct groups based on certain characteristics. Industrial market segmentation aims to identify and target specific market segments using customized marketing strategies and resources. It helps understand better the diverse needs and preferences of different customer groups, enhances product development and marketing, and ultimately boosts customer satisfaction and profitability (Amura, 2020).
• Market segmentation is the process of dividing the target market into smaller, more defined segments based on common characteristics or needs. It involves analyzing the entire market and identifying distinct consumer groups with similar preferences, behaviors, and purchasing patterns.