the evaluation of media influence

• Disadvantage:

  • while radio and television channels are required to remain politically neutral, this is not the case with news papers which may be willing to promote inaccurate individual views and campaigns. some newspapers give support to a specifically political party and regularly promote their views.
• Disadvantage:

  • Newspapers are commercial businesses and may be prepared to sensationalize an issue to expand their readership. this can be seen as parts of the media manipulating the news to create a specific public opinion.
• Disadvantage:

  • There is no regulation on the expression of views on social media. any views expressed may be innacurarte or have limited public support.
• Disadvantage:

  • Even if an issue appears to have wide public support, there is no guarantee that the government will act on it,.
• Advantage:

  • The media can raise awareness of public concern of an issue with the government- for example, damage to the environment . The government may have greater willingness to act on a media campaign if they see its popularity.
• Advantage:

  • The public can use the media to raise concerns about issues and individual incidents, such as the dunbalne massacre and more recently terrorist related attacks. individuals are much more likely to be prepared to use social media to raise their concerns and voice their opinions
• advantage:

  • The media can inform and raise public awareness of issues, this is essential to encourage the government to form policy to act and legislate. the government is ultimately responsible to it's electorate and especially before an election they will fear losing public support if they're not seen to be responding to an issue of public concern