Social Learning Theory

• Social learning theorists argue that behaviour is learned through observation and imitation of others so it’s a nurture approach.
• SLT is deterministic; it assumes that behaviour is learnt through reinforcement and punishment (reciprocal determinism).
• SLT use a type of diathesis model between reductionism and holism - how cognition and environment interact.
• SLT uses scientific methods and inference to gather its evidence.
• SLT has real world application in advertising and education.