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Sociology
Mass Media 2
Social Class Representation
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Mia S
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Cards (11)
class rep meritocracy
Reiner
argues the media tends to portray the UK as
meritocratic
where talent and
hard
work is amply
rewarded
class rep monarchy
Nairn
the media never portrays the
UC
in a
critical
light - the
monarchy
is seen as nice and
ordinary
class rep rep of wc
Newman
argues there is
few
rep in dramas of
wc
life which constitutes a
significant
amount if
British
life
class rep under representation
Butsch
and
Glennon
wc
families were
grossly
and persistently
under
represented compared to their
proportion
of the nations
population
class rep stereotypes
Butsch
found
stereotypes
within media of the different social classes
the
wc
male is incompetent and a
buffoon
, well intentioned but
dumb
-
Homer
Simpson
- he fails in his role as a
father
, is lovable but
not
respected
class rep a problem
Newman
notes that when the news focuses on the
working
class it tends to label them as a
problem
e.g
welfare
dependent,
drug
addicts and criminals
from a Neo
marxist
perspective this is no surprise as the media is trying to split the working class and maintain ideological
dominance
class rep undeserving poor
Shildrick
and
McDonald
media is another way is to suggest that the poor is
undeserving
of public
sympathy
class rep chav
Hayward
and
Yar
the label
chav
is now used by the media as a
familiar
and amusing term of
abuse
for young and
poor
people
class rep chav
Lawler
- believes the term chav has been
imposed
on the wc
Webster
- notes that the representation of the poor as
'chavs'
define them as social
scum
and thus
reduce
public
concern
for this group
class rep poverty as entertainment
McKendrick
during a content analysis of
mainstream
media output and found
little
coverage of the
causes
and consequences of poverty
programmes often use poverty as an aspect of
entertainment
- Jeremy
Kyle
class rep capitalism
Cohen
argues the media is so concerned about telling us the
benefits
of
capitalism
, it often
ignores
the causalities