Start-ups need to survive the entry into the market so must prioritise effective cash flow management
Profit Maximisation
Once a firm has survived maximising profit becomes important to attract shareholders as they receive more dividends and the share price increases
Sales Maximisation
Generating the maximum possible revenue by raising or lowering prices according to elasticity. Sales attract investors and benefit employees more eg. salary raise
Market Share
Selling higher quality products as maintaining market share is important to investors and for avoiding financial losses
Cost Efficiency
Producing and delivering goods at the lowest possible cost by; paying NMW, subcontracting, lean production, lowering quality this is important in highly competitive markets
Employee Welfare
Providing healthy and safe working conditions by providing benefits and a work-life balance eg. medical insurance, subsidised canteen, education to improve morale, motivation and productivity
Customer Satisfaction
Delivering quality products, attractive pricing and customerservice to increase reputation and benefit from viral marketing
Social Objectives
Managing a firm's corporate social responsibility by addressing social and environmental issues eg. fair wages, reducing impact to create a positive reputation
