KEYWORDS

• ideas and topics that define what your content is about

  keywords
• they're the words and phrases that searchers enter into search engines, also called "____ ____"

  search queries
• SEO

  search engine optimization
• all the images, video, copy, etc. — down to simple words and phrases, those are your ____

  primary keywords
• the practice of increasing the quantity and quality of traffic to your website through organic search engine results

  SEO
• unpaid-for traffic

  organic results
• SERP

  search engine result pages
• URL

  uniform resource locator
• url (uniform resource locator) is more commonly known as a ____ ____

  web address
• specifies the location of a resource (such as a web page) on the internet

  url or web address
• human-readable text that was designed to replace the numbers (IP addresses)

  URL
• content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page

  clickbait
• as the most important keyword on a web page, it should be included in a site’s title and domain as well as in its content

  primary keyword
• should be employed on each page of your site in the areas that bots and humans normally look to reassure them that you have what they're after

  unique keyword
• unique keyword includes both the ____ ____ and the ____ of your content

  title tag, body
• HTML tag is usually used for the title of a page or post and it is the first header visible on a page

  H1 tag
• refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results

  keyword stuffing
• is one that points to another page on the same website

  internal link
• the process of acquiring hyperlinks from other websites to your own

  link building
• a specific combination of several terms; have a more clearly defined intent; they have less competition

  long-tail keywords
• help lead target your content to searches

  keywords
• (4) how to successfully generate keywords for your site

  identify your customer persona,

  find topics that your customers care about,

  find untapped keywords,

  check keywords viability and growth in google trends
• get ahead of what your intended traffic needs. It always helps to identify exactly what kind of audience you want to connect with

  identify your customer persona
• check out online communities to see what your target audience is talking about to find other related keywords

  find topics that your customers care about
• sites that contains questions and answers to any topic. Search for your topic and see keywords that show up

  quora, reddit
• although not the most reliable source of legitimate information, the site is a treasure trove of posisble keywords as it highlights closely related topics or even potential keywords

  wikipedia
• this site will give you an idea of your chosen keyword's online interest trend. If it peaked years ago, then you should probably look for a more current keyword

  google trends