Any underlying characteristic that can be applied to everyone regardless of differences in experience/upbringing
Gender bias
A tendency to treat one individual or group in a different way from others. Psychological research tends to offer a view that doesn't justifiably represent the experience/behaviour of men/women (usually women)
Androcentrism
Male-centred view. Behaviour is judged according to a male standard. (female behaviour seen as abonrmal)
Alpha bias
There are real and enduring differences between men and women. These may enhance or undervalue either sex. (typically undervalues females)
Beta bias
Ignores or minimises the differences between sexes
Beta bias example- Fight or flight response
Early research was exclusively on male animals (due to hormonal fluctuations in females)
Assumed to be a universal response to a threatening situation
Beta bias example- Shelley Taylor
Suggested female biology has evolved to inhibit the fight or flight response
Caring for offspring and forming defensive networks with other females
Androcentrism example- PMS
Many feminists object to the diagnostic category pre-menstrual syndrome
It stereotypes and trivialises female experience
Critics claim PMS is a social construction which medicalises female emotions, especially anger, through hormonal terms
However, male anger is often seen as a rational response to external pressures (BRESCOLL AND UHLMAN)
LIMITATION- gender bias implications (AO3)
Gender biased research may lead to misleading assumptions on female behaviour and the experience
May fail to challenge negative stereotypes and practises and instead reinforce stereotypes women having been trying to deconstruct
As a result is may cause a scientific justification to deny women opportunities within the work place or wider society
E.g. Research has tended to trivialise the experience of PMS in women, by attempting to categorise feelings of abnormality
It has been accused of medicalising female emotions via hormonal terms whilst male emotional responses are seen as rational
Therefore may have damaging consequences of the female experience and treatment negatively
LIMITATION- Essentialism
Gender bias has concerned essentialism in which gender differences are states to be fixed in nature
In the 1930s scientists proposed intellectual activity such as women attending university shrinks their ovaries
Therefore this would harm their chances of falling pregnant and giving birth
Limitation as a politically motivated argument has been disguised as a biological fact in which lends scientific justification to harming women's chances for education in attempt to reduce them to passive roles
STRENGTH- Reflexivity
Being aware of gender bias has led to a better understanding of these problems it can cause in research
Researchers may be more aware of how their sex may influence the way the conduct a study- such as integrating own personal values and beleifs
As a result objectivity is maintained, an important feature of science in which may help gendered studies to become more scientifically credible
LIMITATION- psychology tends to promote sexism
Most researchers are male
As a result they have the power to label any female ppt as unreasonable or irrational
This means there are likely to be less investigations into what females may want to research
As a result a form of institutional sexism is created