What is a strength of the multi-store model of memory? (stm and ltm are different)
P - One strength is research support showing STM and LTM are different.
E - Baddeley (1966) found that we tend to mix up words that sound similar when using our STMs (so STM coding is acoustic)
E - But we mix up words that have similar meanings when we use our LTMs (which shows LTM coding is semantic).
L - This supports the MSM's view that these two memory stores are separate and independent.
C - Despite such apparent support, the studies tend not to use everyday information (e.g. faces, names). They use digits/letters (Jacobs) or meaningless consonant syllables (Peterson and Peterson). Therefore the MSM may not be a valid model of how memory works in everyday life where memory tends to involve meaningful information.