A two-way process of connecting to both living and non-living things; a means of sharing and exchanging messages, information, ideas, and feelings for mutual understanding
Communication connects people and the world they live in
Communication is a message understood
Unless a message is understood, communication has not taken place
Communication process
1. Source/Sender
2. Encoding
3. Channel
4. Receiver
5. Decoding
6. Feedback
The communication process is dynamic, ongoing, and continuous
Effective communication requires the sender and receiver to understand each other
Communication
The exchange of thoughts, messages, or information as by speech, signals, writing or behavior
Forms of communication
Talking clearly
Sending emails
Chewing gum
Looking bored
Body language showing listening
Nodding and making eye contact
Sender of the message
Originator
Indication of good communication
Shared
Indication of understanding in communication
Each gets a chance to be the sender and the receiver
Content of communication
Message
Communication type characterized by look or gaze
Non-verbal Communication
Definition of communication
Communication involves a transaction
Best ways to continue communication
Active listening
Asking questions
Not interrupting
Making good eye contact
Indication that communication takes place
When the receiver understands the message
To be avoided for effective communication
Ambiguity
Essential for effective communication
Two-way process
Responsibility of receiver for communication
Perception
Communication
The exchange of information, ideas, thoughts, feelings and emotions between two or more people
Communicating with others takes us to a new experience.
We are either the ones starting the conversation process or the ones receiving it.
As the exchange of information progresses, both the source and the recipient go through favorable or unfavorable experiences.
The two or more individuals involved may end up satisfied or discontented with the result.
At some random instances, conflicts may incidentally arise.
The end goal of communication
Building better human relationships
In the previous lesson, we talked about the functions, nature and process of communication.
When analysing markets, a range of assumptions are made about the rationality of economic agents involved in the transactions
The Wealth of Nations was written
1776
Rational
(in classical economic theory) economic agents are able to consider the outcome of their choices and recognise the net benefits of each one
Consumers act rationally by
Maximising their utility
Producers act rationally by
Selling goods/services in a way that maximises their profits
Workers act rationally by
Balancing welfare at work with consideration of both pay and benefits
Governments act rationally by
Placing the interests of the people they serve first in order to maximise their welfare
Rationality in classical economic theory is a flawed assumption as people usually don't act rationally
Marginal utility
The additional utility (satisfaction) gained from the consumption of an additional product
If you add up marginal utility for each unit you get total utility
When analysing markets, a range of assumptions are made about the rationality of economic agents involved in the transactions