influence

• Social influence


  The process by which people's attitudes, beliefs, or behaviors are modified by the presence or action of others
• Conformity


  The act of matching attitudes, beliefs, and behaviors to group norms
• Obedience


  The act of complying with an order or command from an authority figure
• Minority influence


  Situations where one person or a small group of people influence the beliefs and behavior of other people
• Minority influence


  • Consistency
  • Commitment
  • Flexibility
• Minority influence process


  1. Consistency increases interest for other people

  2. Commitment demonstrates the minority's belief in their cause

  3. Flexibility allows the minority to adapt their point of view and accept counterarguments
• Deeper processing of minority view


  Leads to conversion from majority to minority position over time (snowball effect)
• Control group is used in research to compare the effects of the independent variable
• Research shows minority influence leads to deeper processing of the minority message compared to majority influence
• Real-world social influence situations are more complex than controlled research studies
• Minority influence research often uses artificial tasks that are far removed from real-world situations
• Counterpoint Research studies such as Martin a clear detedion between the majority and the minority
• Doing th in a contolled way is a strengh of moty influence research
• Real-world sacial fence stations are much more complicated
• Mortes usually have a lot more minores
• Minoties are very cared to their causes-they have to be because they often face very hele opposition
• These features are usually absent fon minority ence weath-the minority is simply the smallest group
• etals findings a very led in what they can tell us about minority influence in real world stations
• Artificial tasks are often just as anal as Auchi's line judgement task
• This indudes Moscavitiet as tank af identifying the colourf side Research is therefore far removed from how niet to change the behaviour of majorities in male in cases such as pay decision-making and political campaigning the outcomes are valy more important, sometimes even iterally a mater
• This means findings of minority influence studies are lacking in external validity and are limited in what they can al us a minority influence works in real-world secul saaten
• In Moscovici et als study the figure for agreement with a consistent minority was very low on average only 8% This suggests that minority influence is quite rare and not a useful concept
• When participants wrote down their answers privately they were more likely to age with the minority view. This suggests that the view expressed by people in public was just the tip of the icebe
• On the basis of these beo findings, is minority influence a valid fore of social influence?
• There was a sime in this by the maj
• How did the minority activity a majority Oncede all of the
• Pychologhts have dincovered people has to decide on the p murder A vate is taken at the the defendant is guilty Only
• Because the jury has to read Alter several houn, another the defendant is
• Using what you know about opinion could have happene
• The key issue is the proceda
• The but not when using the just focas findings ander
• Explain what is m
• Briefly explain w and flexibility an influence a major
• Describe and ev