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midterm
Purcom
L3
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bert
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Cards (5)
evaluating message & images
text
- refer to work that works that reader viewer / listeners invest w/ the meaning that can be critically analyzed
visual image
- help the reader & understand text
visual literacy
- is the ability to decode & evaluate text that communicate w/ visual images as well
text / message
- a visual text may be represented in different context
text / message
writer
- refers to the individual who create a written message w/a specific goal purpose in mind
purpose
- is knowing how text use specific words & relevance of the message being communicated
audience
- is a group of individual or specific individual that the communicator intends to reach w/ their message
content
refers to the core information , ideas , or elements that the message / image conveys
essentially what the message / image is "about"
context
- refers to the surrounding information & circumstances that shape the meaning & interpretation of the context
visual
- critically evaluate images like any other source, such as journal article / books to determine their quality , reliability & appropriatness
components
focus
exposure
lightning
color contrast
technical flaws
visual
content
- refers to the information, ideas , theme & message conveyed through text ,visual ,audio / any combination
visual
- refers to the element that are seen & how they are arrange & presented to coney info emotions
context
- refers to the surrounding info / circumstances that provide additional understanding / meaning to visual
image
- refers to the specific instance visual content such as photo graph illustration, graphic / any other visual representation
technical quality
- is the first and most important of the image characteristics & is broken down into five components