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MIDTERMS
Marketing Plan
Sales Forecast
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Created by
Michelle Academics
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Sales
forecast
is the
backbone
of your business plan.
People measure a business and its growth by
sales
, and your
sales forecast
sets the
standard
for expenses, profits and growth.
Sales forecast
in a business plan should show sales by
month
for the next 12 months--at least-- and then by
year
for the following two to five years.
Three
years, total, is generally enough for most business plans
Sales Forecast
Develop a
unit
sales
projection
Use
past
data
Use
factors
for a
new
product
Break the
purchase
down into factors
Project
prices