MODULE 7 PART 2

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Cards (16)

  • 3 Major Components of Operations Strategy
    Operations Effectiveness
    Customer Management
    Product Innovation
  • Three Levels of Strategy
    Corporate level
    Business Level
    Functional Level
  • Competitive Dimensions
    • Cost
    • Product Quality and Reliability
    • Delivery Speed
    • Delivery Reliability
    • Coping with changes in demand
    • Flexibility and New Product Introduction speed
    • Other product-specific criteria
  • Other product-specific criteria
    • Technical liaison and support
    • Meeting launch date
    • Supplier after-sale support and response speed
    • Other dimensions
  • Order qualifiers
    are the basic criteria that
    permit the firms products to be considered
    as candidates for purchase by customers
  • Order winners
    are the criteria that
    differentiates the products and services of
    one firm from another (e.g., cost of the
    product (price), product quality and
    reliability)
  • Operations Strategy in Services
    Process-based
    System-Based
    Organization-based
  • Process-based: capacities that transforms
    material or information and provide advantages
    on dimensions of cost and quality
  • Systems-based: capacities that are
    broad-based involving the entire operating
    system and provide advantages of short lead
    times and customize on demand
  • Organization-based: capacities that are difficult
    to replicate and provide abilities to master new
    technologies
  • Three (3) Relative Productivity Measures
    Partial Measure Productivity
    Multifactor Measure Productivity
    Total Measure Productivity
  • Operations Strategy - concerned with setting broad policies and plans for using the resources of a firm to best support its long-term competitive strategy.
  • Productivity-is a relative measure of efficiency, which means that it needs to be compared with something else in order to be meaningful or make sense.
  • Challenges to measuring productivity
    Quality
    External Elements
    Precise units of measurement
  • Issues and Challenges in Operations Strategy
    Research
    Dynamics
    Preconditions
    Ethics and Social Responsibility
  • Profit Impact of Strategy
    established by Strategic Planning Institute with GE to identify characteristics of high-return-on-investment firms