Culture

• Culture

  Culture can be defined as the values, beliefs and patterns of behaviour shared by a group of people
• Culture bias


  The tendency to judge people in terms of one's own cultural assumptions
• Alpha Bias 


  Occurs when a theory assumes that cultural groups are profoundly different, and that recognition of these enduring differences must always inform psychological research and understanding
• Beta Bias 


  Occurs when real cultural differences are ignored or minimised, and all people are assumed to be the same, resulting in universal research designs and conclusions that mistakenly assume that all cultures are the same
• Ethnocentrism


  Seeing the world only from one's own cultural perspective, and believing that this one perspective is both normal and correct
• Cultural relativism


  behaviour can be properly understood only if the cultural context is taken into consideration
• Universality 


  When a theory is described as universal, it means that it can apply to all people, irrespective of gender and culture