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Paper 1
1.3
1.3.4 Web Technologies
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Html-
used to create
web
pages.
Is the
content
of the page.
CSS-
the
design
/
layout
of the webpage
Basic
HTML
tags
:
<
body
> the main content
<
head
> browser tab/window heading area
<
title
> a title
<
h1
>,<
h2
>,<
h3
> heading styles
<
p
> paragraph
Image
HTML tag
:
<
img
src
=
'location'
,
height
=
'x'
,
width
=
'y'
>
To make a list in
HTML
:
<
ol
>(
numbered
) or <
ul
>(
bulleted
)
<
li
>
'text'
<
/ol
> or <
/ul
>
To
devide
a page, use <
div
>, <
/div
>
To embed
CSS
in
HTML
:
<
style
>, <
/style
>
JavaScript-
an
Interpreted
language allowing
web features
to be
added
easily.
JavaScript advantages:
Allows
complex
tasks to be performed relatively
easily.
Can execute
'on the fly'
and does not need to be
compile.
Enables the addition of
dynamic
and
interactive
activities to web pages.
JavaScript features:
Drawing
and
animations
Manipulation
of
HTML
elements such as text and images
Navigation
tools
such as tabs
Web form
validation
before
transmission
JavaScript can be
embedded
directly
into a
webpage
or within
external
script files
linked
into a
HTML
page
JavaScript Input:
Commonly used to process
data
on the users machine as it is
entered
This may
validate
data,
animate
objects or provide other
inactivity
Once data has been
processed
, it may be passed on to a
server
JavaScript Function:
Function-
block of code that is designed to be repeatedly called
Functions
perform specific tasks that the user may wish to carry out multiple times
Functions
are executed once they are invoked and are otherwise idle in the background
JavaScript Alert box:
alert
(
text
)
Search Engines-
systems that locate
resources
on the world wide
web.
Search Engine Indexing
Has an
index
which keeps a
record
of the resources located on the
WWW
The process of creating an index includes using a
peice
of
software
called a
web crawler
or
spider
Web
crawler-
internet bots
that continuously crawl the web to
discover
and
record
publicly
available
web pages.
They look at
webpages
and follow
hyperlinks
located on those
pages
Continues to follow the
hyperlinks
on other pages
Keeps a record in the
index
Web Crawlers store
information
such as:
URL
of the resource
Content
of the resource
Recent
update time
Quality
of resource
The information will be stored in the
index
Meta
Tags-
describe the
content
of the webpage
Web developers can place meta tags inside
HTML
pages to make the page
more
likely to be formed
Hidden
from users but
discoverable
by
web crawlers
Page Rank-
lists
search results
in
the
order and
rank
of
usefulness
and
relevance.
Original Page Rank algorithm:
PR(A) = (
1-d
)+
d(PR(Ti)
/
C(Ti)
+
...+PR(Tn)
/C(Tn))
PR(A)- pagerank of page
A
PR(
Ti
)-pagerank of pages Ti which
links
to page
A
d-
damping factor
C(Tn)
- The number od
outbound links
on Page Ti
Page
Rank
algorithm:
The algorithm does not
rank
websites as a
whole
Each web page as it's
own
page
rank
The page
rank
of page A is
defined
by the page
rank
of those page
linked
to page A
Damping factor-
the probability of a random web browser reading a page. Damping factor is usually set to
0.85.
Page Rank Factor
There are around two hundred factors that affect a page rank
These include:
Domain
name
Frequency
of
search
item
Age
Frequency
of page
updates
Magnitude
of
content
updates
Keywords
in <h1> tags