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• Display Advertising is often referred to as “banner” advertising, is a type of advertising that is composed of small digital billboards or banners that are placed in and around blog posts, keyword search pages, websites, etc.
• Display ads can be both unmoving images or animated. They usually tend to take on the form of horizontal banners at the top of a page or as a vertical banner in the side margins of a page.
• Display ads are great for telling a fast visual story while showing off brand identity. They’re usually very visual with very little text
• Video ads are quite popular advertising types in today’s digital marketing environment, and it makes sense why. It is eye-catching, entertaining, and great for telling a complex story that a display ad simply can’t do.
• Mobile advertising is quickly becoming the new norm as more people are consuming online content through their mobile devices than ever before. Mobile advertising is, simply, ads that are optimized for mobile consumption.
• Mobile ads are quite broad and can include video, app, display, search, or social ads. For most brands, video-based social media mobile ads are a great place to start. Health and wellness brands could definitely benefit from these types of ads on platforms like Instagram.
• Native Advertising is simple ad content that is integrated into a piece of content. They are considered “non-disruptive” ads and usually come in the form of sponsored content. These ads will match the style and flow of the content it appears in without being pushy is disruptive.
• Native Advertising is  “slipped” into content in a way that is not disruptive and more attractive to consumers. They can come in the form of blog posts,videos, photos, etc
• Purpose-driven marketing really makes the most of these touch points and aims to form a connection that’s more meaningful to the consumer. This style of marketing makes your brand's cause available to your customers and TARGET AUDIENCE, helping them to connect more fully with your brand as a whole.
• A purpose-driven brand is one that consciously puts its values and it’s ‘why’ at the forefront of everything, and these values determine how the brand communicates and how it ‘does business’.
• A financial budget is a document that details how funds will be obtained and spent for a specified period of time. It can can be viewed as the planned allocation of a firm’s resources based on forecasts of the future
• Financial budgeting is a method for specifying what must be done to complete strategy implementation successfully. It should not be thought of as a tool for limiting expenditures but rather as a method for obtaining the most productive and profitable use of an organization’s resources.
• Research and Development (R&D) personnel are generally charged with developing new products and improving old products in a way that will allow effective strategy implementation. They perform tasks that include transferring complex technology, adjusting processes to local raw materials, adapting processes to local markets, and altering products to particular tastes and specifications.
• Having an effective management information system (MIS) may be the most important factor in differentiating successful from unsuccessful firms. The process of strategic management is facilitated immensely in firms that have an effective information system.