MIL

• Print media


  Media that uses paper and ink reproduced in a printing process, such as books, newspapers, magazines, journals, newsletters, and brochures
• Print media may include text, graphics, or a combination of both
• Text media


  A type of print media which is a simple and flexible format for conveying ideas, whether handwritten or printed
• Not all text media are print media
• Text media may also be displayed on-screen as part of broadcast media, multimedia, or new media
• Typography


  The art and technique of arranging the visual component of the written word
• Typography


  • Features textual designs with optical illusions that improve readability and help convey meaning
  • Fonts and alignment are parts of typography
• Visual media


  A type of print media that refers to pictures, photos, images, and graphics used to channel communication using the sense of sight
• Visuals combined with text are also considered as visual media
• Visual media are not limited to print media
• Visual media


  A general term for any medium that mainly makes use of sight as a channel to receive the message
• Graphic design


  The process of visual communication that organizes and presents information developed through a creative process for a particular purpose
• Graphic design is part of your daily life
• Examples of graphic design


  • Candy wrappers
  • Billboards
  • T-shirts
• Graphic design


  • Informs
  • Persuades
  • Organizes
  • Stimulates
  • Locates
  • Identifies
  • Attracts attention
  • Provides pleasure
• Examples of Visual Media


  • Informational Graphics (Infographic)
  • Cartoons
  • Photography
• Informational Graphics (Infographic)


  A visual representation of information to understand the high-volume and complex data easily, e.g., graphs, charts
• Cartoons


  A sketch or drawing intended as satire, caricature, or humor, e.g., comic strip, editorial cartoons in newspapers and magazines
• Photography


  An image created by light captured on a light-sensitive surface, which is usually photographic film. Nowadays, few people use photographic film. The advent of digital photography via digital cameras and cellular phones has made taking photographs easier and less expensive.
• Examples of Visual Media


  • Informational Graphics (Infographic)
  • Cartoons
  • Photography
• Informational Graphics (Infographic)


  A visual representation of information to understand the high-volume and complex data easily, e.g., graphs, charts
• Cartoons


  A sketch or drawing intended as satire, caricature, or humor, e.g., comic strip, editorial cartoons in newspapers and magazines
• Photography


  An image created by light captured on a light-sensitive surface, which is usually photographic film. Nowadays, few people use photographic film. The advent of digital photography via digital cameras and cellular phones has made taking photographs easier and less expensive.
• BROADCAST MEDIA type of media that reaches target audiences using airwaves as the transmission medium. Examples of broadcast media are radio and television.

  
  

  Audio Media

  A type of broadcast media that uses audio or voice recording as a medium in the delivery of information. These are devices that appeal to the auditory sense.
• BROADCAST MEDIA A type of media that reaches target audiences using airwaves as the transmission medium.
• Examples of broadcast media are radio and television.
• Audio Media A type of broadcast media that uses audio or voice recording as a medium in the delivery of information. These are devices that appeal to the auditory sense.
• Multimedia A type of broadcast media concerned with the computer-controlled integration of text, graphics, drawings, still and moving images (video), animation, audio, and any other media where every type of information can be stored, communicated, and handled digitally.
• Multimedia can be recorded and played, displayed, interacted with or accessed by information-processing devices, such as high-tech and automated devices, but can also be part of a live presentation.
• Multimedia devices are electronic media equipment used to store and play or display multimedia content.
• New Media A term used to integrate the different technologies emerging on one digital platform to organize and distribute content.
• Some examples of New Media are podcasts, augmented reality, video games, blogs, and wikis.
• There are two common characteristics of new media: disseminating the information to several receivers which is theoretically infinite, in customized ways, depending on the specification for endorsed categories.
• MEDIA CONVERGENCE

  Refers to the merging of different equipment and tools for producing and distributing news through digitization and computer networking. It allows media texts to be produced and distributed on multiple media devices.
• Media Convergence

  Also known as technological convergence.
• Media convergence is the synergy of communication, computing, and content in the digital world. A smartphone that has a camera, radio, web browser, video, etc. is an example of converged media.
• Typography terms


  Serif: a small line or stroke attached to the end of a larger stroke in a letter. Sans-serif: a typeface without serifs. Font: a specific style of typeface, such as Arial or Times New Roman. Kerning: the space between individual letters. Leading: the space between lines of text.
• Hierarchy


  The order in which the viewer's eye is drawn to different elements on the page.
• Contrast


  The use of different elements (color, size, shape, etc.) to make certain parts of the design stand out.
• Alignment


  The positioning of elements in relation to each other and the page.