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2. Psychology in context
Research Methods
Implications of research on the economy
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Cards (14)
Implications
refers to how
psychological research
influences,
affect
,
benefits
or
devalues
our
economic prosperity
Psychopathology
:
CBT targets
root causes
of disorders making it a
long term
solution - saves
money
NHS
saves money by
preventing
further
treatment
Memory
:
cognitive interviews
increases
EWT accuracy
, allows for better use of
police time
,
resources
and
public money
Attachment:
stay at
home mothers
don't work and contribute to
taxes
Mothers
are able to
work
, adding to the
workforce
and contributing to the economy through
taxes
Securely
attached children are more
productive
and contribute more to the
economy
, don't need
support
from the
government
Economy
- concerns the
production
, distribution and
consumption
of good and services
Psychology can
contribute
to the
public good
and a better economy
Behavioural
economics
researches how people make decisions
Humans are
irrational
thinkers and can be
manipulated
for the better
Availability heuristic
The rule that the likelihood of selecting something is related to its availability
Example of
availability heuristic
People overestimate the likelihood of
plane crashes
This is because we the news talks about every plane crash
The
framing effect
People's decisions differ depending on whether a choice is presented as a
gain
or a
loss
When
participants
were asked to choose between 2 treatments that would be
life saving
for 600 patients
72%
chose
treatment A
when it was
framed positively
22%
chose treatment A when it was
framed negatively
The
nudge unit
Behavioural Insights Team
in the UK government
The
nudge unit
applies
behavioural economics
to try and improve government policy and to save the UK government money