NSI vs ISI

• Internalisation


  You agree publically and privately with the majority
• You permanently change your opinions


  They become part of your belief system
• Types of Conformity


  • Compliance
  • Identification
• Compliance


  Publicly agree with majority, disagree privately. Behaviour only lasts as long as monitoring by the group
• Compliance


  • School friends are vegetarian, but you want to eat meat at school
• Identification


  Moderate type of conformity, where you have some value respect for the group. Private acceptance of the group's views. Public agreement whilst part of the group
• Identification


  • Soldiers might conform to civilian life but can change opinions if their beliefs change
• Informational Social Influence


  Look to the group for guidance when situation is ambiguous, person believes the group has more information
• Normative Social Influence


  The need to be liked, not wanting to stand out, fear of rejection. Leads to compliance publicly, privately may be different
• Normative Social Influence


  • Asch's study - participants conformed as they were more concerned about being liked in the group situation
• Normative Social Influence may reduce when the difference between public and private behaviour can't be sure, especially outside the lab
• You believe killing animals is wrong

  Internalisation - your beliefs have changed permanently
• Why will you will stay in group?

  To be regarded well and gain their trust
• What is NSI 


  Need to be liked, because of fear of rejection
• What is ISI 


  The need to be right - we will look at person we think has most info in an ambiguous situation