Social Influence

• Conformity


  Change behavior due to social norms
• Compliance 


  Change behavior due to requests
• Obedience


  Change behavior due to commands
• Social norms


  socially accepted beliefs about what we should or should not do in particular social contexts
• Why do we conform

  • Normative social influence behavior with the goal of social acceptance & conflict avoidance
  • Informational social influence- change behavior with the goal to be accurate
• Compliance Techniques

  • Door-in-face
  • Ask for something big(rejected), then what you really want
  • Public commitment
  • Mood
  • Social proof/conformity
  • Reciprocity-Norm of reciprocity creates pressure to give in return, even though the "ask" is bigger than the pre-gift
• Normative social influence

  Change behavior with the goal of social acceptance & conflict avoidance
• Informational social influence


  Change behavior with the goal to be accurate
• Group factors that affect conformity

  1. Size
  2. Unanimity
  3. Task Importance
  4. Who's in the group
  5. Cultural differences
• Pluralistic Ignorance


  People think other people around them have more information than them so they base their judgements off of their perceived lack of information
• The Bystander Effect


  the presence of others discourages an individual from intervening in an emergency situation